I was introduced to this video by David Branin during a Facebook discussion with he and Sheri Candler (@Shericand). It’s brilliantly done and incredibly informative. If you didn’t know some of this stuff, now you do 
Legend of Black Lotus is an epic fantasy short film. The short film project is based on a script that I wrote for a feature film. Below is video I threw together as a visual pitch.
An assassin quickly discovers that the only way to go straight is to first kill everyone who stands in her way.
BROKEN HEARTS CLUB -- laugh, love and empathize as a clinical psychiatrist squirms through a steady procession of overly dramatic couples dealing with heartbreak. (romantic comedy)
Also Available on iTunes as an app for on $4.99
http://itunes.apple.com/us/app/broken-hearts-club/id376753056
I didn’t know some of this stuff, now I do! Pretty cool vid and anyone who thinks digital/social media marketing is a fad or will fade is sorely out of date.