B-Side partners with Virgil Films & Entertainment for DVD Releases.
Also: Liz Ogilvie joins the team as VP of Marketing; B-Side announces acquisition of “Visioneers.”
(From our April 13th press release.) In keeping with its mission to creatively and profitably distribute independent films, B-Side Entertainment and Home Video/DVD distributor Virgil Films & Entertainmenthave entered into an exclusive partnership for the release of B-Side’s films on DVD. This announcement comes on the heels of the launch of B-Side’s distribution arm, whose newest member is documentary marketing veteran Liz Ogilvie. Ogilvie, formerly of Indiepix and Docurama, joins the company as VP of Marketing. B-Side has also announced the acquisition of its first feature film, “Visioneers,” starring Zach Galifianakis.
B-Side Entertainment offers filmmakers a viable alternative to the highly expensive and nearly impossible world of independent distribution. Through innovative niche marketing and insight gleaned from festival audience data, B-Side has turned the industry’s model upside down to generate significant ancillary revenues at a fraction of the normal cost.
Virgil Films & Entertainment distributes DVD product in the theatrical feature film, documentary, special interest, and sports categories through partnerships with Sundance Channel Home Entertainment, ESPN, MLB Productions, and TV Guide, among others.
“Virgil and its president Joe Amodei are known for being smart, innovative and filmmaker friendly. Joe’s track-record of success – particularly in the documentary category – is unparalleled. We’re excited to work with Virgil to find new ways of achieving results in the tough DVD business,” said Chris Hyams, Founder and CEO of B-Side. “When it comes to marketing independent films and documentaries, there are very few who have as much experience as Liz Ogilvie. She has a creative approach to marketing films and has the utmost respect from the film industry. I can’t think of anyone better able to contribute to B-Side’s success than Liz.”
“B-Side offers a new exciting alternative to the age-old theatrical release of independent product we have lived with for some time now. It gives films a chance of being seen, something that is almost impossible to accomplish given the economic realities of today,” said Joe Amodei, President of Virgil Films & Entertainment. “In our business it is all about how many eyes get to view a film and B-Side increases those numbers dramatically. The extra exposure these films receive will help our DVD sales and rentals.”
Ogilvie will be responsible for bringing B-Side’s film slate to captive audiences. She was previously the Head of Marketing for IndiePix. Prior to IndiePix, Ogilvie was Head of Programming at Docurama Films®, an independent distribution company dedicated exclusively to releasing cutting-edge, critically acclaimed non-fiction films into the home entertainment market place. Ogilvie is a member of IFP, IDA, New York Women in Film and Television, and serves on the board of the New York Film and Video Council.
“I am delighted to be joining the B-Side team where the combination of technology, media and creative thinking has shown that independent film can be connected with audiences in a unique and fresh way, and I am looking forward to taking the next step toward expanding this model,” said Liz Ogilvie.
In addition, the company announced the acquisition of its first feature film, “Visioneers,” directed by Jared Drake, written by Brandon Drake, and starring comedian Zach Galifianakis. “Visioneers” is a one-of-a-kind dark comedy set in a futuristic society in which citizens are known to spontaneously combust from stress, and dreams are a thing of the past. At the heart of the story is George Washington Winsterhammerman (Galifianakis), a mid-level manager at the Jeffers Corporation who starts to reevaluate his mundane existence and decides to take matters into his own hands. D.W. Moffett, Judy Greer, Missi Pyle, and James LeGros co-star in this 1984 meets Office Space social satire. The film premiered at the 2008 Seattle International Film Festival and went on to play such festivals as CineVegas and AFI.
The acquisition is the second this year for the Austin-based distributor which plans to acquire, market and distribute ten films in 2009.