Over the past few weeks, since before Thanksgiving, I’ve been mulling over lots of things regarding money, life and career. In the filmmaking areana I’ve been struggling to get past a rejection-trifecta: my film Broken Hearts Club was rejected by Sundance, Slamdance and Palm Springs all within the same week. On Myspace I commented how the rejection hurt even though I was fully aware of the odds. Turns out that Sundance received over 8000 submissions for only 200 available film slots. Yeah, talk about lottery odds. I must tell you, I am so OVER the notion that submitting to Sundance is a necessary evil (expense). I think us indie filmmakers need to stop doing that. We need to stop envisioning Sundance as the Holy Grail of film festivals and put more emphasis and pressure on our local film festivals. By pressure I mean we should compel our local film festivals to expand their screenings and promote themselves more effectively.
So I’ve had to seriously sit down and contemplate other forms of distribution. It may seem like a given, but I never wanted a direct to Video distribution. I wanted theatrical. I didn’t care how limited the release was, just give me theatrical. Now, not only am I considering a direct-to-video release, I’m also considering self-distribution options as well. There’s a film Zen Noir, which was released independently via the internet. The filmmaker claims to have sold/made $40,000 within the first two days of the film’s release. Now he even offers a program to take you, the filmmaker, through the necessary steps for self distribution. You can find more information about it here.
The other thing I considered was niche-ifying my film. As an African American filmmaker (writer, director and producer) with a film starring a number of African Americans, it just might work to my advantage to push the film to African American niche film markets and festivals. The Hollywood Black Film Festival and a few others are on my radar. Actually, these fests were always in my crosshairs, but now I am prioritizing with a niche in mind and moving them to the top of my lists.
I finally saw, Will Smith’s The Pursuit of Happyness recently. There’s a line during the narration that caught me. He reflects on how smart our forefathers were to phrase it as, “…life, liberty and the pursuit of happiness.” Pursuit? How profound! Even in these wonderful united states of ours, happiness is not a given. It is something we must doggedly pursue with vigor and determination. How does one do that? Education. Trial and error. Practice. Reflection and adjustment.
I realized that I’ve done lots wrong. In the past four years I’ve spent time and money making films as part of the learning process of filmmaking but I didn’t prepare to monetize it. For sure my goal has always been to have a fruitful career in filmmaking, and thus earn enough to survive without getting another job. However, what I didn’t consider was monetizing the results of my education. What I’m left with is several film projects that, for contractual reasons, are hard to distribute, even if I do so myself. If I had to do it all over I would not work with any union contracts whatsoever. That would give me freedom (based on the terms of my individual contract) to distribute my films, at will, from here to eternity.
Back to Broken Hearts Club. I’m looking at to options with my film: re-edit or add narration and re-edit. Simply put, my confidence is a little shaken given the three festival rejections. Counting Toronto it’s actually four rejections making me 0-4. In an effort to increase my chances of festival acceptance, I’m thinking a flashier, more comedic cut might help sell the film as a romantic comedy. I’ve had a few people give me input but I haven’t had the chance to review their notes.
[to be continued]