1001 Positively True Stories of An Indie Filmmaker

Angelo Bell's Painfully Exhilarating Adventures in Independent Filmmaking

Posts Tagged ‘self-distribution’

Marketing and the Indie Filmmaker

Monday, December 28th, 2009

YOU MUST FIND A DIFFERENT WAY TO REACH YOUR AUDIENCE.

Today I spent several hours doing marketing. You know, that fun stuff where you try to find a nice mix of self-promotion and information so that recipients don’t immediately tune out.

As an indie filmmaker, the team of ME, it’s important to manage these tasks as if one were in production, on set, directing. It’s tough, and tedious — it can even be boring if one repeats the same mundane tasks over and over again.  But when a filmmaker is in the process of assembling a team he/she do everything he possible can on his/her own. This is particularly true when money (i.e. the budget) is almost nonexistent.

Most people don’t know this about me but I come from a long and deep history working for public relations companies. Porter Novelli. Ketchum. Dennis Davidson. Fischer & Partners. I know the value of PR. This history is joined with my experience with the Internet and social media (mixed with a dash of SEO). I’ve always written my own press releases. I’ve always sought after new and inventive ways to promote the work I’ve completed.

However, nowadays promotion begins when the script is done and one starts seriously considering actually making the movie. Where in an era where studios have turned their backs on independent filmmakers, forcing them to go out on their own. Most filmmakers are still stuck in the mindset of the 1990’s. Everywhere you turn you hear or read the words theatrical distribution. Factoid: most films loose money during theatrical distribution, so it’s used primarily as a marketing tool.

With this in mind smart filmmakers find alternatives to the money-suck of theatrical distribution. While this seams daunting at first, the truth is that audiences can be amassed using various free tools on the Internet. Just imagine, you can make someone in India, Japan, Dubai or Australia aware of your film with a simple email. You can’t do that with a local screening in Santa Monica, CA.

So I’m constantly testing new ways to promote first myself and then my current projects. This blog reaches people in India and Japan. I’m on Twitter, Facebook, Orkut, Bebo, YouTube and Myspace. I’m also on Blogger, Wordpress and Live Journal. Occasionally I write an article for Associated Content or HubPages. I also leave comments on the useful blogs I visit. This one technique resulted in Filmmaker Magazine quoting me and then doing a write-up on my film Broken Hearts Club and the list building I was doing for it. This hard work translates to mentions. Mentions translates to a higher ranking on search engine results. Then I use Google Alerts to scour the internet for additional mentions of my projects.

Luckily, for once, I have editors in place so I can jump back into promotion after the film is in the can. It’s a lot of work, but until you have a team in place, as an indie filmmaker your job is promotion. Don’t get caught sleeping on the job

Do You Have What It Takes?

Friday, May 15th, 2009

“Do You Have What It Takes?”

This is the question that every indie filmmaker asks him or herself when embarking upon the journey of independent low-budget  filmmaking. Many prove that they do indeed have what it takes to make a a film. Then comes the next step…

Getting the film seen by a crowd that doesn’t consist of your family and neighbors.

It’s time now to ask again, “Do You have what it takes?” But this question is about self-distribution. Do filmmakers have what it takes to work their asses off and get their film in front of an unbiased audience.

But that question is wrong. The correct question is: “Do you KNOW what it takes to self-distribute?” When asked this question too many filmmakers will reiterate the regurgitated studio, media and festival panel crap they’ve read on the Internet. I won’t even touch on that BS because it’s everywhere. Just type in the words “independent film” and “self distribution” into Google and you’ll be inundated with a plethora of crap. None of it will even partially educate you on the sordid yet exhilarating details of indie self-distribution. The question remains,

Do you know what it takes to self-distribute an indie film?

Finally I came across a blog — a film review of “The Graduates”  by TrustMovies‘ James van Maanen. The film itself is not necessarily my type of film, but I bow down and genuflect to these doods who have put together a real distribution plan with one hand protecting their wallets and the other hand giving a big “FU” to distributors that passed on their film.

Read all about it here — and be sure to take lots of notes.

http://trustmovies.blogspot.com/2009/05/gielens-graduates-movie-youve-probably.html

Industry Makes Me Want To Be A Better Man

Thursday, April 9th, 2009

 

Finding Peace in Hollywood

Finding Peace in Hollywood

This industry makes me want to be a better man. I don’t mean that in the romantic sense, like Jack Nicholson meant in As Good As It Gets. For me this is a realization that the film industry and all its peripheral industries are very cutthroat, and the chaos can suck you in and fill you with unproductive thoughts and feelings.  The key to success in any industry is perseverance. But sometimes the independent scene can knock you on your ass with its arrogance and pretentiousness.  It’s like being bitten by a vampire. The venom spreads through your system and the next thing you know, you’re behaving and thirsting in the same way those nasty bloodsuckers are behaving. 

 

I believe this stems from the frustration filmmakers inevitably feel 1) trying to get film a film made and 2) trying to get a film out to an audience. My personal frustration lies within the realization that the indie film community isn’t really a community at all. It’s a hemisphere of sovereign nations, each vying to maintain its own existence and success, sometimes to the detriment of the hemisphere as a whole. Sure, somewhere in the vastness are small pockets of people who understand the value of standing together for a singular mission, but those pockets face difficulties aligning with other pockets. It’s like walking down a street and seeing several churches on a single block. They have similar belief structures but the idea of merging together brings a foul taste to their sanctimonious mouths.

I’ve stopped asking myself “Why?” and resolved to accept the truth. And I think I am a better man for it. In the past I’ve become entangled in the web of crazed emotions trying to figure this shit out. Imagine, trying to figure out the filmmaking thing and then realizing that you must also figure out the filmmaker thing.

During the very first conversation with my mentor he told me, “Don’t rely on other filmmakers, they can’t do shit for you.” I’m sure I’m paraphrasing him but you get the point. At the time I thought he was right because, from a distribution standpoint, it would be silly to assume another indie filmmaker would by one’s indie film. But I now understand that he was referring to much more than a simple purchase of a DVD or movie ticket.

alfred-hitchcock

Alfred Hitchcock

Before I get into that, let me take a moment to confirm my support of all filmmakers. It’s a tough life and I offer mad propz to anyone who willingly takes that rough road. But let’s face it, filmmaking isn’t rocket science and it’s not like we’re curing cancer. Filmmaking at its worst, is bad entertainment. At its best it is entertaining education and perhaps enlightenment. What I don’t confirm is the highbrow mindset of many filmmakers. I don’t really give a shit that you’ve seen all of Godard’s films or if you’ve studied Truffaut’s ability to create complex characters. I don’t care what you think of Renoir, Welles, Hitchcock, Altman, Kubrick or Spike Lee. What I do care about is how you’ve managed to make films, buy a home, feed your family and put money in our children’s college fund. If you share that information with me I can share it with others and someone might benefit from it. Taste is subjective. Money has a universal appeal.

However, filmmaking is a solitary endeavor. No one will care about your film as much as you do. This might explain a filmmaker’s preoccupation with great directors of the past if those directors were his/her inspiration for making a film. A filmmaker might view other filmmakers as competition, and as such hoard information, support or acknowledgment. It’s cool, I get it. But the phrase “tragedy of the commons” comes to mind. (This reference was gifted to me)

Central to Garrett Hardin’s article “The Tragedy of the Commons” is a metaphor of herders sharing a common parcel of land (the commons), on which they are all entitled to let their cows graze. In Hardin’s view, it is in each herder’s [individual] interest to put as many cows as possible onto the land, even if the commons are damaged as a result. The herder receives all of the benefits from the additional cows, while the damage to the commons is shared by the entire group. However, if all herders make this individually rational decision, the commons (the lands) are destroyed and all herders suffer.

My heart tells me, filmmakers should consider this in all aspects of their amateur and professional careers. When we set precedents in making subpar deals or rebuking newcomers we are establishing individually rational decisions that might cause the common grounds (filmmaking community) to suffer. But my brain tells me that it’s just a part of the industry.  

There are things we can control and things we cannot. My brain and my heart tell me to focus on those things I can control. i can control how I learn and how much I learn. I can control whom I allow to affect and impact my life. I can control to whom I disseminate information that I believe might help. I can control my persistence. Most importantly, I can control my attitude.

My attitude is one of giving, reciprocation, sharing and reaching back. Perhaps I’m a product of my culture and environment. Perhaps it’s a God-given course. Either way I am a better man, not for doing anything in particular, but because I recognize and acknowledge these things within myself.

My wife used to say, “I don’t lend money. I give money.” This way she never expects the money back and thus saves herself from the disappointment. 

The bright side? I have met many many filmmakers who believe as I do. That supporting each other is the best thing to do. So they support each other. And they’ve supported me. And I give it right back as much as I can. In the meantime, we’ve all got work to do, films to make or complete, and audiences to find. We can do it alone or as a community. Either way, it must be done.

I just reduced the price of “Pulp Fusion I: The RAW Shorts”

Friday, April 3rd, 2009

I just reduced the price of “Pulp Fusion I: The RAW Shorts”

https://www.createspace.com/263219

Click the link about to get the $10 discount. It is not available on Amazon.com yet

What is the Filmmaker’s “Gig”?

Thursday, April 2nd, 2009

I was reading blogs and comments over at Comstock Films’ blog and question kept coming back to me. What is the filmmaking gig, truly?

20dollarbillHollywood paints a nice picture of obscure artists who appear out of now where who is then discovered by an eager agent at  William Morris, nurtured by a multi-billion dollar studio and later beloved by every major film festival in the world. Their little film goes on to make hundreds of millions at the box office and the filmmaker moves from public housing in Montana to Beverly Hills.

Making a low-budget film, getting into a “prestigious” film festival and geting a lucrative distribution deal (where you make money) is like hitting the lottery. Yet so many filmmakers, including myself, have set our cross-hairs on this single goal. But what is the real independent filmmaker gig?

During discussions about self-distribution with an auteur filmmaker I wouldn’t be surprised if their eyes glazed over and a hiss emerged from between their teeth. Self distribution is not glamorous work. In fact, based on a common interpretation of the word creative, it doesn’t even come close to being artistic. At least not in the traditional sense. We want the brass ring. I confess, I wanted it too. I still want it–but reality has other plans.

To paraphrase, Tony Comstock, there’s a significant requirement of financial and shoe leather investment in self distribution. The idea of hauling a box of DVDs in one’s trunk to every festival and community center screening to hock for a 20-spot isn’t appealing. But isn’t it a part of the gig

Setting up a local screening at a community center, using a white wall as your silver screen feels nothing like sitting in a comfy red recliner at a multiplex, watching your film on a 30-foot screen while munching on hot-buttered popcorn and holding a mic for your Q&A. But isn’t it a part of the gig?

Providing fulfillment services from your kitchen table as your spouse complains about the mess isn’t nearly as glamourous as checking your emails to see how many DVD’s your paid fulfillment house has shipped for you. But isn’t it a part of the gig?

Cutting your own trailers and making your own posters may feel like peasant work compared to having a distributor show you copies of trailers and posters for your approval. But isn’t it a part of the gig?

film screening

film screening

But there are some other aspect of the gig that have gotten lost in Hollywood’s media blitz. Being picky in deciding what film festivals work best for your career and your film, as opposed to blindly submitting to tier 1 festivals just because everyone else with a film has done the same. Interacting with not only your audience, but your fans, on a one-to-one basis, without a distributor acting as a middleman, watering down or embellishing your message.  Knowing right out the gate that your film works, when people line up after your screening to part with $20 to buy your DVD. These are invaluable aspects of the gig

The gig includes screening in a tiny room at a local museum or high school as much as it includes a flashy premiere at a Downtown art house theater. The gig includes selling DVDs out the back of your car trunk as much as it includes seeing the film on shelves at Blockbuster Video or in the queue on Netflix. The gig includes preparing to make your third film as you are distributing your first. The true gig is a tough road, but it is very rewarding. Films get seen when the filmmaker wants to them to be seen. Imagine going from post-production to an official screening in mere weeks instead of years? It’s possible when you control the distribution process.

Beach Film Screening

Beach Film Screening

Or better yet, imagine having your 5th or 6th screening while your filmmaker friends are still waiting to hear from Sundance or SXSW!  Imagine holding a cozy screening on the beach or in your child’s high school auditorium and selling out the DVD’s you had in your trunk, while Ms. Auteur is trying to figure out why her limited theatrical release has put $$$ into the distributor’s purse but nothing in hers. Imagine the gig is corresponding with folks directly from around the world about your film, while others have no idea who’s buying or liking their film.

The gig can be a hard road or a rewarding one. Or both. It all begins with your film. But the road can take you anywhere as long as you have the perseverance to see it through to the end and a  vision that is based in reality, not fantasy.

More Pulp…and elongated perspective of “Pulp Fusion”

Tuesday, March 3rd, 2009

PULP FUSION:
The Raw Shorts Collection by Angelo Bell


NEW DVD RELEASE


Don’t miss the surprise trailer at the very end of this auction ad :)


This is a Brand New, self-made DVD collection by independent filmmaker Angelo Bell. I self-distribute my films using my MacBookPro. I have 13 film credits, two “best in fest” awards and I made history at the Los Angeles ShortsFest in 2007 when FOUR of my shorts were accepted into the festival. My credits are at http://www.imdb.com/name/nm1479226/

This DVD short film collection comprises the first of several “Pulp Fusion Series” DVDs that I’ll be releasing as part of my Independent self-distribution model. My films are now available to a global audience. The second film in the series, “Pulp Fusion: The Resurrection of Serious Rogers,” is actually a 2-hour feature film and contains several clips and sequences from “Pulp Fusion: The Raw Shorts.” The next DVD will include director interviews explaining how I rewrote the narrative for a previous film to include clips from several of my other films. It was an amazing process. But more on that later. Let’s talk about RAW.


On the DVD you get FIVE short films and a director video totalling over an hour of entertainment. The short films cover the gamut of genres and often contain multiple genres. There’s art house, action, drama, noir, girls-with-guns, satire and comedy. The films discuss drug abuse, heroin addiction, human trafficking, murder, love, sisterhood, friendship, sacrifice and of course, murder in the first degree. It’s great entertainment. And you’ll want to want each short film over and over again. If I do say so myself, the writing is exemplary and has gotten many kudos.

As I mentioned, you get FIVE films. Get Spielberg, Renounced, Valerie & Sid, The First Time and I know Who Shot You. Here are the trailers for the films


View the trailer for GET SPIELBERG here: http://www.319prods.com/films/getspielberg/



My Blog: http://www.angelobell.com/pulp-fusion



My Official Amazon DVD ships March 30th for $24.95. But you can get it here on eBay at a $10 discount. I manage my own DVD replication but my DVD’s are guaranteed to work. If the DVD doesn’t work on your DVD player or laptop for any reason, you’ll get a new one. Period. Just ship it back. My DVD discs do come with an affixed label.I ship within 48 hours of receiving payment. DVD arrives in a cardboard mailer in a DVD sleeve. No case.

I’ll also enclose a coupon for $5 off the second film in the Pulp Fusion Series, “The Resurrection of Serious Rogers” which will be available in early April right here!


[DVD NEW RELEASE] Pulp Fusion: The Raw Shorts, Now Available for Pre-order

Tuesday, March 3rd, 2009

NEW DVD RELEASE

 

Below is a trailer for a video collection of five shorts I made in the past three years. In 2007 I made history when four of my short films were accepted into the LA ShortsFest. This DVD short film collection comprises the first of several “Pulp Fusion Series” DVDs that I’ll be releasing as part of my self-distribution model. The second series, “Pulp Fusion: The Resurrection of Serious Rogers” actually contains several clips and sequences from “Pulp Fusion:Raw.” The next DVD will include director interviews explaining how I rewrote the narrative for a previous film to include clips from several of my other films. It was an amazing process. 

DVD ships March 30th. Press “BUY NOW” below to save $10 when you pre-order the DVD collection.

 


Self Distribution Online by CreateSpace

Monday, March 2nd, 2009

Today I setup my Amazon/CreateSpace account for the DVD release of my short film collection, Pulp Fusion: The RAW Shorts Collection.  The DVD will include five short films: Get Spielberg (a Hollywood satire), Renounced (a drama about heroin addiction), Valerie & Sid (a drama about human trafficking), I Know Who Shot You (a suspense thriller),  The First Time (sociopathic murder drama).  Note: I make a cameo appearance in one of the above-mentioned films :)

"PULP FUSION: RAW Shorts Collection" DVD cover

"PULP FUSION: RAW Shorts Collection" DVD cover

The CreateSpace account setup was fairly simple; I’ve completed similar tasks while submitting my films to film festivals and screenwriting contests over the past nine years. The interesting part came when the site called for my DVD cover artwork and disc artwork.

I make a habit of making an Internet sized film poster of all my films. Doesn’t matter if the poster is cheesy, plain, ordinary or what, I just make it to have it. I’m lucky enough to have gotten fairly well-versed at photoshop, particularly as PSD files are concerned. PSD files are more robust than simple jpegs. 

I jammed and quickly grabbed screenshots from my films, or I used the previous film posters (one-sheets). Since this is a short film compilation I needed to find five posters for the five films that will appear on the DVD. I found them, layered them on a textured background, created a drop shadow so each posters stands out and moved on to the text.

 

dvd-cover-round

Pulp Fusion DVD Disc Cover

Again I’m lucky. I’m a writer and writing comes easier for me than speaking — however sad that may sound. Truthfully, I can literally adapt on the fly and write anything. Thankfully, in the past I’ve also studied promotion and marketing (ie advertising). The blurbs for the DVD cover insert were written and proofed within the 2 hours it took me to complete the assignment.

Like editing, I’ve had to learn to do this stuff on my own. I’ve worked with editors and graphic designers int he past, but I’ve never been satisfied with the levels of commitment to the work. While many of these folks are better than me in skill, they haven’t proven to be as good as I in commitment. And there you are.

What remains is for me to receive the DVD proof of the artwork from Amazon and then ship my DVD to them. One these two last items are checked off, my DVD will be on the market! Wow, I’m excited. This is the culmination of many years of hard work: writing, producing and churning out as many films as possible. 

As I mentioned there are five films included on the DVD. This DVD actually serves as a prelude to my next DVD release (coming very soon) Pulp Fusion: The Resurrection of Serious Rogers. The reason the RAW shorts collection is a prelude is because I used many clips and sequences from the RAW shorts to complete my neo-noir art house drama, The Resurrection of Serious Rogers. Those who obtain the first Pulp Fusion Series DVD will be ahead of the game in spotting how I was able to adjust the narrative of the feature to include the clips from the short films.

Originally I had decided to include the shorts on  the feature film DVD and make it a two-disc set. However, because of the contracts involved with the short films, the resulting pay-outs would tap into my margin. Since The Resurrection of Serious Rogers is my film creation I thought it best to separate the two Pulp Fusion Series DVD’s.

Stalking the Mighty Indie

Friday, February 27th, 2009

I'm an Indie Stalker

I'm an Indie Stalker

One of the more important lessons I’ve learned in the quest to facilitate the distribution of my films is: look for someone who’s done it and is doing it and shadow them. That’s exactly what I’m doing. And to be honest it’s very simple. I go where they go. I post where they post. I solicit PR where they solicit PR. I blog when they do. I comment when they do. I appear when they appear. All this happens very easily on the Internet. And the answer is “No.” I’m not hanging around their houses at night like the indie-paparazzi.

Timeliness doesn’t matter this time around because I don’t have a film to distribute…yet. This is my walkthrough. My test run. My beta version. Everything I learn goes into the bank, gets refined and then prepped for when it’s my time. Soon.

shadowstandin

The beauty of this stalker/shadower process is that you can shadow big independent filmmakers or small independent film makers. Finding out where they live and breath is simple. You can arrange to get emails dropped into your inbox everything your stalkee filmmaker gets mentioned on the Internet. And if your chosen stalkee is procedural and professional (which he/she should be) you can find elegant traces of their whereabouts in their website’s “About Me” or “press” section.

I have a mentor and I have stalkees, i.e. filmmakers I keep a close eye out for. I monitor their movements and successes on a weekly, sometimes daily basis. One of my chosen stalkee’s has a model for filmmaking, community connection and film distribution that I’ve always envisioned for myself. They’ve achieve a respectable modicum of success, which I can emulate, but I have loftier goals. Achieving their business model is a first step for me. And they’ve laid the groundwork for me.

Independent Film Distribution Information Overload

Tuesday, February 24th, 2009

There exists an incredible amount of information very pertinent to the independent filmmaker embarking upon the task of self-distribution. The only aspect of the old model of distribution that holds true is that filmmakers must think about distribution BEFORE one sequence of the film is ever shot. Doing this creates a focus on results.

The only caveat I have is the overwhelming statistical data and numerical comparisons used in discussing the old incumbent model vs the new emerging model. Every film is different. Many films have completely different audiences and the way to reach these audience vary by increasing degrees. Podcasts may not work for every film. A local theatrical run may not work for a film while an overseas theatrical run, via festivals, may work wonders.

Filmmakers should have a presence on the web and free Internet tools and social networking sites such as Vimeo, YouTube, Twitter, Myspace, Facebook, Wordpress, Blogger, etc should direct the prospective audience to that web presence (site). Trailers and new versions of trailers are good examples of visual content to make this happen. Promoting a recorded Interview is another way to make this happen. However, I for one, cannot imagine how giving away your content –a completed film– could help a filmmaker unless that was his intention from the start.

In the end, it’s about hard work getting to know your audience(s). My distribution mentor, Tony Comstock, once told me that you should never commit to making your first film unless you’re committed to making your third. It’s about building your audience. Documented examples like “Four-Eyed Monsters” are exciting but rare. It’s difficult to emulate a film’s success especially when you have a different kind of film.

In my personal experience, I realized that there was a 99.999% chance that I’d have to self-distribute my film, The Broken Heart Club. However, being new to this arena I also realized the importance of education. I didn’t want to “learn” on my pride & joy, so I pulled another film out of the cobwebs, dusted it off and prepped it for self-distribution. The process not only revived the film (I ended up shooting another sequence and a narration) but it revived FIVE other films as well. My self-education unearthed glorious and empowering examples of low-budget film distribution. Now I am as excited about distributing Pulp Fusion: The Resurrection of Serious Rogers as I am about The Broken Heart Club.

Empowerment is the key. If independent filmmakers truly believe we don’t need Hollywood to make a film, shouldn’t we also believe that we don’t need Hollywood to distribute our films? We’ve proven the former. Let’s prove the latter.

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