1001 Positively True Stories of An Indie Filmmaker

Angelo Bell's Painfully Exhilarating Adventures in Independent Filmmaking

Posts Tagged ‘Social Media’

Why I Unfollowed 45,000 People on Twitter

Sunday, May 17th, 2009

No, it’s not me. It’s another Twitter User who blogged about his removal of 45,000 Followers. I read the blog and was inspired to write my response. I don’t know if my response will show up on his blog, so my thoughts are below the dotted line. 

Read the original blog post here:

http://sethsimonds.com/why-i-unfollowed-everybody-on-twitter

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Often I find myself counting to ten when I read blogs like this.

My first instinct is to say how it is nearly impossible to “connect” with 100,000 people on a daily basis even if it is via the speed of the Internet. It’s unfair to pick on Tweetdeck users who set up favorites so they can communicate with those they regularly interact with. We ALL have our favorites. I do. So do you.

I’ve heard and seen it before with Twitter Guru’s who talk about community, sharing, providing value — yet they won’t engage in a conversation with the everyman unless he shows interest in purchasing their services. I provide value in my tweets in the form of information, education, humor, empathy, support, insight and motivation. However the value I offer has to do with the entertainment industry. Perhaps this value is of no value to you. This might explain why you’ve never responded or replied to ANY tweet I’ve sent you. It’s totally understandable.

But your blog gives the connotation that you have unilaterally removed Twitterers who offer no value…period. And thus you do not endorse these Tweeps. However there is “zero value” and  ”zero relevant value.” These things are very different. In the same way indie film tweets may have no value to you, your endorsement may have no value to others. But that’s neither here nor there.

To unfollow many followers is everyone’s right. But to blog about it, attempt to call-out Tweetdeck users as if they are doing something deceitful, detracts from your message of your desire to “build something truly powerful and show the world all the beauty we can bring…” Beauty starts with Hope.

Perhaps your blog would have been more insightful and inspirational if you titled it, “Why I Hope to Connect with the 45K People On Twitter That I Don’t Regularly Exchange Thoughts and Ideas With”

List Building

Sunday, May 17th, 2009

Building an opt-in email list is better and more important than any social media tool, network or  device on the planet.  This includes Myspace, Facebook, and the  growing Twitter. The reason why is simple yet I see many people clinging to the bells & whistles of social media based on the media attention heaped on these social networking platforms. Alas, I do not chastise these folks because I am one of them.

I have always known the importance of an opt-in email list and many of my sites have implemented a tool to collect email list. Opt-in email list are important because they involve a choice. A choice that some random person on the Internet makes to give you their contact information in exchange for relevant, regular and timely information. Basically it is about interest. I have collected email addresses but I have relied on social media tools to “get out my message.” Wrong action. Social media should be the second phase of my publicity plan, not the primary phase. 

 

Opt-In Email Addresses

Opt-In Email Addresses

Why do I say this? Well, because I noticed yesterday that with 2000 “followers” on Twitter I was barely able to illicit 5 comments on my B-side film page for the Hollywood Black Film Festival. This includes 20 DM I sent to folks on Twitter. However, with my friends & family email addresses I was able to illicit more profound responses. 

 

I still haven’t touched my email address from folks who have opted in. Hmmm… The results are pretty obvious, dontcha think? But I am going to test my theory again.  Next week I will market directly to my opt-in email lists and see what effect it has all around.  It’ll be very interesting.

Twitter, Myspace and Facebook are good tools for marketing and connecting. But nothing beats connecting with someone who has come to you and said, “here’s my email address. Send me information please!” Ahhh, I love the sound of that.

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